2013 marks Denny's 60th Anniversary and to start the year off America's Diner is offering guests more value and variety than ever before. In January, the restaurant chain unveiled new coffee blends and introduced a new, limited-time "Complete Skillet Meals" menu, 14 additions to the already extensive core menu and a revamped $2,$4,$6,$8 Value Menu™.
After two years of consumer testing and product trials, Denny's has completed a full overhaul of its coffee system at each of the restaurant chain's 1,680 locations. Tomorrow, February 14th, all participating Denny's restaurants nationwide will provide a free cup of coffee per customer from 6 a.m. to 2 p.m. What's better than starting your Valentine's Day on us?
"We are pleased to introduce our new coffee blends to guests and are confident it will be the best cup of diner coffee they have ever enjoyed," commented John Dillon, vice president of marketing and product development for Denny's.
Denny's is also paying special attention to another key consumer driver: value. The "Complete Skillet Meals" menu features affordable three-course meals starting at $8.99. Guests can enjoy more than 100 possible meal combinations to satisfy any taste and budget.
What's more, Denny's has added 14 new items to its core menu, including and a permanent Build Your Own Burger menu. An enhanced $2,$4,$6,$8 Value Menu offers guests more bang for their buck with new items like Blueberry Pancake Puppies® Sundae, Endless Soup & Salad combination and the Fried Seafood Platter.
"As we celebrate 60 years as America's Diner, we took time to reflect on our brand's roots and core values of delivering the best variety, service and satisfaction to our guests," added Dillon. "Everything that we are rolling out this month, and through the year, is designed to provide the very best to our customers and meet their ever-evolving needs."