Incentive Program

Save up to $1 Million Incentive
With over 50 years of experience in franchising and 90% of Denny's restaurants franchise-operated, Denny's has proven its commitment to a franchise growth plan that is sustainable and diversified.

That's why we've launched our New & Emerging Markets Incentive Program, the industry-leading incentive opportunity encouraging long term franchise growth through focused and deliberate expansion.

The New & Emerging Markets Incentive Program is designed to help us recruit exceptional new franchisees willing to seize valuable market share in New & Emerging Markets*.

Under this incentive program, new franchisees can save over $1 million by developing 6 new restaurants in New & Emerging Markets*. The estimated savings include reduced initial fees, marketing fees, royalty rate, and credits for training fees.

*See New & Emerging Markets map
 
Open 6 restaurants in New & Emerging Markets* and save up to $1,083,500 through reduced rates and fees
  • Initial Franchise Fee: $140,000
  • Reduced Royalties: $883,500
  • Reduced Training Fees: $60,000
  • Total Savings: $1,083,500**
Open 2 restaurants in New & Emerging Markets* and save up to $334,500 through reduced rates and fees
  • Initial Franchise Fee: $20,000
  • Reduced Royalties: $294,500
  • Reduced Training: $20,000
  • Total Savings: $334,500**

US incentives do not apply to international markets. AUV Assumption of $1,550,000.

*See New & Emerging Markets map
**Savings calculated over a 5-year period.
Available Markets
DENNY'S FRANCHISE OPPORTUNITIES ARE AVAILABLE THROUGHOUT THE UNITED STATES. SPECIAL INCENTIVES ARE AVAILABLE FOR OUR NEW AND EMERGING MARKETS.
Click to view which markets are available in your area.



Apply


The New & Emerging Market incentive program is only available for a limited time!
For employment opportunities please click here.