This is our purpose, what drives us, and it serves as the resounding rallying cry throughout the Denny's organization—from team members in-restaurant to those working in our corporate office. Denny's isn't just a place to feed people's appetites—we feed our guests' lives by providing a place to share great conversations, a chance to get together with family and friends, and a place that feeds the body and spirit of anyone who comes through our front doors
With over 60 years of experience in franchising, we’ve honed our craft and established staying power by focusing on the things that matter most.
For decades, our signage has been spotted along highways and in local communities across the world, symbolizing trust, quality, and value. Our consistent drive has inspired like-minded franchisees to recreate the Denny’s experience, helping our brand learn from yesterday, grow today, and excel tomorrow.
We’re relentlessly committed to serving our communities at the local level. Our diverse network of franchisees work tirelessly to create a better tomorrow so that inclusion, equity, and opportunity are celebrated.
Our forward-focused mindset and resilient nature allow us to pivot and find new areas of opportunity. From rethinking flexible restaurant spaces to creating new menu items and unique virtual concepts like The Burger Den® and The Meltdown®, we’re always thinking of ways to enact positive change and spark sustainable growth.
Building trust starts with keeping the door open for conversation. Our leadership team is always ready to offer support when it’s needed. Plus, our councils and committees give franchisees the opportunity to collaborate on important business decisions, from brand development to supply chain oversight.
From signing our first franchise agreement in 1963 to operating more than 1,600 restaurants, we have used our experiences to create America’s Diner. Our dedicated group of franchisees and stable leadership team are passionate about learning from yesterday, growing today, and investing in tomorrow.
Harold Butler and Richard Jezak open Danny’s Donuts in Lakewood, California.
To avoid confusion with another LA restaurant, Coffee Dan’s, Butler changes the name from Danny’s Coffee Shops to Denny’s Coffee Shops.
Denny’s Coffee Shops becomes Denny’s. And the rest is history.
Denny’s goes international, opening its first restaurant in Acapulco, Mexico.
The Grand Slam® is introduced in Atlanta as a nod to homerun slugger, Hank Aaron.
Denny's reaches a big milestone by opening its 1,000th location.
Denny’s headquarters moves from Irvine, California to downtown Spartanburg, South Carolina.
Denny’s becomes the largest corporate sponsor of the national charity Save the Children®.
Fortune Magazine ranks Denny’s #1 on the list of “America’s 50 Best Companies for Minorities.”
The $2 $4 $6 $8 Value Menu® makes its debut, while Denny's opens its 1,600th restaurant by expanding domestically to Travel Centers and university locations.
Denny’s launches its online ordering platform Denny’s On Demand. Making the world your diner, 24/7.
Denny’s announces the launch of the Mobile Relief Diner, a 53-foot custom-built kitchen ready to help feed those in need.
Denny’s launches virtual brands, The Burger Den® and The Meltdown®, to find other ways to feed people and make them happy.
With over 1,600 restaurants in the U.S. and 14 other countries, we continue to revitalize and position Denny’s for growth and to offer our brand experience to guests around the world.
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