FEED YOUR APPETITE TO Grow

Leverage the DENNY’S FRANCHISE DIFFERENCE

For decades, our signage has been spotted along highways and in local communities across the world, symbolizing trust, ality, and value. Our proven franchise system and established business model is ready to help hungry investors like you learn from yesterday, grow today, and excel tomorrow.

If you’re searching for a new opportunity with long-term stability, join us at Denny’s.

60+

Years in Franchising

By leveraging our established business model, we give franchisees the proven tools needed to grow their business and lead with confidence.

220+

Dedicated Franchisees

We stay true to the restaurant experiences and renowned legacy that got us here—but that doesn’t mean we can’t build on it. Our franchisee family’s strength, talent, and resilience propels us to new heights every day.

96%

Restaurants Franchised

As our brand and global footprint evolves, there has never been a better time to join Denny’s. Our stable leadership team and brand longevity support franchisees around the world.

Denny’s really values its franchisees. They are focused on the consumer, have tremendous innovation, and compete extremely well. This is a brand that has a very, very strong future ahead and I am excited to be a part of it.” Clyde Rucker - Franchise Owner
clyde-rucker-franchise-owner

Our Restaurant Design

America’s Diner is getting an upgrade. Our Heritage 2.0 is the most recent design and remodel program in the United States, bringing a modern, up-to-date feel to our casual dining space while leaving room for customization to reflect the local community and cuisine.

Select Opportunities Available Open Markets

Available Opportunities

With our recent transition to a more highly franchised model, we’re seeking franchisees who are interested in expanding their portfolio in the Midwest, Northeast, Mid-Atlantic, and Southeast Regions.

Hover over a state to see what’s available.

HOW IT Works

AM I a Good Candidate?

At the core of every Denny’s franchisee is an unrelenting urge to keep growing and building a better tomorrow. If your appetite for opportunity is genuine, this may be the franchise for you. Here are the qualities we look for in a candidate:

  • Demonstrates a passion for the Denny’s brand
  • Understands the value of our established business model
  • Has a forward-focused mindset and appreciation for
new initiatives
  • Values meaningful connections and an inclusive
team culture
  • Has management experience in the restaurant, hospitality or retail industry
FRANCHISE REQUIREMENTS
Minimum Financial Requirements*

$500,000 liquid capital | $1M Net worth

(CAN INCLUDE PARTNERS AND COMPANIES)
PREFERRED EXPERIENCE**

Restaurant, Hospitality or Retail Management

TOTAL EST. INITIAL INVESTMENT

$1,428,424.75 to $2,326,574.75

FRANCHISE FEE*

$30,000

FRANCHISE TERMS

20 years

ROYALTY FEE

4.5%

ADVERTISING FEE

3%

  • New restaurant opening training Information subject to change. See Denny's franchise disclosure document for complete details.
    Restaurants Developed
    Training Fees
  • 1 - 2
    $36,000
  • 3 - 4
    $26,000
  • 5+
    $5,000
*Can include partners and companies *Per unit developed. **Determined if candidate can successfully meet Denny's minimum requirements.
This is not an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document.
Denny's grand slam

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