Let's Talk Ownership
Denny’s isn’t just a breakfast franchise restaurant — it’s an American icon.
Becoming a franchisee means joining a proven system that supports leaders who think big and lead with purpose. Here’s what it takes to get started owning a Denny’s franchise restaurant.
Our Ideal Candidate
Investing in Denny’s means more than just owning a franchise restaurant—it means joining a brand woven into everyday moments and major milestones alike. Our franchise owners are committed long-term, passionate forward-thinking leaders who:
- Believe in the Denny’s brand and its all-day dining heritage
- Value meaningful connections and people-first inclusive team cultures
- Have business experience in restaurants, hospitality, retail or multi-unit operations
What It Takes To Own A Denny's Franchise
To help you start strong, Denny’s franchisees must meet the following financial qualifications:
Minimum Liquid Capital
Minimum Net Worth
Total Estimated Initial Investment*
*See Item 7 of FDD for a more detailed breakdown of initial investment
Royalties And Fees
Training Support That Scales With Your Growth
Training investment decreases as franchisees grow their portfolio and build internal teams.
for 1 to 2 restaurants
for 3 to 4 restaurants
for 5+ restaurants
Denny’s model is easy to expand. It was very easy for us to move from one to three locations in six months.”